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Postal Loyalty Programs: It’s Now About Great Customer Experience [Not Discounts]

For the most part, the conventional retail wisdom that “it’s easier to keep a customer than to go find a new one” applies to postal organizations as much as any other retailer.  72 percent of consumers have said that all other factors equal, they will buy from a retailer with a loyalty program over one without. In an age when postal organizations around the world are being pushed to become more effective at customer experience – loyalty programs can be the key to success.

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