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Niall Carty

Niall Carty
Niall Carty was a Product Manager at Escher. Before joining Escher, Niall worked as a Product Analyst at FEXCo. Niall is a Business and Law graduate through Law and Society degree followed by a Masters in Business Management.
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Recent Posts

Customer Engagement Strategies - Part 2: Retail Analytics

Posted by Niall Carty on Jul 2, 2018 5:17:00 PM

Customer Engagement Strategies - Part 2: Retail Analytics

The first step in investing in an effective loyalty programme is to understand the requirement and value that a powerful programme can bring. As discussed in part one of this blog series once this initial barrier has been overcome, you can then sign customers up and begin to track and understand consumers and their buying habits. This data should be viewed as a valued asset and contribution to your business. The next steps are to then delve deeper - and track, extract and analyse this valuable information. You can then begin adding invaluable data to your marketing and business plans with retail analytics.  

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Topics: Postal sector news, Customer Experience