July 10, 2018

Consumer Apps: Made Simple for Users and Posts

Consumer Engagement, Postal, eCommerce

In the age of customer experience, consumer apps make a lot of sense. They’re convenient and easy to use, with one-touch access. They can bridge the gap between services and, ultimately, enable the consumer to live their lives more easily.

Businesses with apps have already seen a sizable return on investment, offering loyal consumers streamlined access to the company’s products and services.

It’s a win-win for both the consumer and the company, leading to gains in market share, an overall competitive advantage, and an easier life for consumers.

Given the increasing reliance on smartphones, it makes sense for Postal Operators to enter the fray, too. Some Posts have trepidations about rolling out a consumer app at scale, but at Escher we make the process of designing and building the solution as easy as possible.

Enterprises struggle to build apps to meet consumer demand

The amount of time the average person spends on their phone is ballooning each year, from under one hour per day in 2011 to roughly 3.3 hours in 2017, according to the Kleiner Perkins 2018 Internet Trends study.

Likewise, an App Annie report found that the average U.S. citizen is expected to engage with:

  • Nine mobile apps per day.
  • 35 mobile apps every month.

The trend has led to burgeoning growth in the private sector for app development, primarily by the social media, lifestyle and productivity, entertainment and messaging categories. But adoption has largely stagnated at the enterprise level.

A lack of developer skillsets and continuing support for the platforms have become a major inhibitor, leading many to invest in responsive web design – otherwise known as websites optimized for mobile.

Unfortunately, this contrasts with lead generation and consumer engagement statistics. Mobile apps stand out as the better option for both categories, garnering up to 300 percent higher conversion rates than mobile-optimized websites.

Overcoming the Difficulty of Going Mobile

Postal Operators are in the same position as any other enterprise; they want to create a consumer app to meet their customers’ needs but may struggle with development.

At Escher, we have years of experience specializing in designing, building and deploying fully integrated, entirely customizable mobile solutions for Posts. Our skilled software engineers are experts in user experience, back-end system integration and app development.

The key to building a successful consumer app for Posts lies in the finer details. Every Postal Operator has their own unique needs for functionality that rely on the:

  • Mobile device hardware.
  • Operating system.
  • Location of Post Offices and customers.

Furthermore, the security of the app must be held to the highest standards given the legal and reputational risk involved with handling users’ personal and financial information.

Two-factor authentication (2FA) should be a gold standard for a start, while the back-end integration to the Postal Operators central database or any third-party vendors must be secure and comply with a variety of regulations, too.

Benefits of Creating Your Mobile App with Escher

Postal Operators must meet the demanding lifestyle of the ‘always-on’ consumer, and digital transactions are just a small part of the puzzle. People want to be able to start the journey from their living room and finish it at the Post Office – but the technology behind it is complicated.

Escher makes consumer apps simple for all parties, taking ownership of the design so your Postal Organization can take back control of its brand. Postal Operators have yielded the following advantages:

  • A platform to support the digital, omni-channel customer lifecycle.
  • Provide 24/7 access to Postal products with digital transactions.
  • Develop a branded app that’s aligned to your unique products and services.

Going mobile doesn’t have to be as difficult as the numbers suggest. Work with a proven industry provider to give consumers the digital access they need in the eCommerce era.

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