Last week Escher Group Exhibited at the 50th Anniversary National Postal Forum (NPF) held in San Antonio, Texas. NPF has partnered with the United States Postal Service (USPS) to present the mailing and shipping industry's premier educational venue, trade show and networking event. Held once a year in the spring, the four-day NPF is the only event that works directly with USPS managers to provide the most comprehensive educational and networking platform possible for meeting the needs of the industry and postal customers. This year’s Forum was attended by over 4,000 postal customers, service providers, equipment manufacturers and USPS executives.
“Informed Customers–Customer Experience Delivered” was the theme this year. Postmaster General and CEO, Megan Brennan brought the theme to life with her opening keynote address. Ms. Brennan announced that nearly 10 million users are now enrolled in Informed Delivery, the Postal Service’s innovative daily mobile offering which allows users to see their incoming mail to be received later that day. “Informed Delivery broadens the definition of the mail moment by bridging the digital and physical – it allows consumers to connect to their physical mail anytime, anywhere,” said Brennan. “Informed Delivery is becoming part of the daily digital life of the American consumer. It builds anticipation of the physical mail piece, and allows marketers to increase their digital engagement with the consumer from a single mail piece.”
In addition to Informed Delivery, the Postal Service has been investing heavily in Informed Visibility, the data and analytics platform that allows businesses to leverage robust operational data. “With Informed Visibility, businesses are more effectively integrating marketing data, measuring ROI of their mailings, and building more responsive, omni-channel campaigns,” said Brennan. “Companies are combining data from Informed Visibility with their customer analytics in order to deliver those seamless, intuitive experiences consumers expect.”
At Escher Group we take a great pride in providing the platform on which USPS is able to execute tens of millions of daily omnichannel retail transactions. We are very much in tune with the notion of capturing and leveraging consumer spend information to make more informed decisions. Having the opportunity to discuss our capabilities and business building ideas with postal industry leaders was a privilege. We thank the National Postal Forum for providing such a dynamic and welcoming venue.